Case Study for Joiners Website Revamp & Google My Business Optimisation

The Project

Client: Bailey Joinery

Year: 2022

Services: Replace existing website with a better website & Google My Business Optimisation


Sam had a website he had been paying a big national company to manage. Though he did receive leads from the website, he felt he was constantly getting bills and needed clarification on what he was paying. After reading Wildwood Digital's newsletter, he decided to have a free website review which uncovered some issues with his website and potential areas for improvement:

  • Bailey Joinery had two Google Business Profiles that needed to be more consistent. Neither profile represented his business well. They required a description and good photos, and his business profiles needed categories for which they wanted to be found.
  • The on-page SEO needed to be improved. There was no mention that he operated in Harrogate.
  • Sam's previous website contained generic stock images, which didn't appropriately reflect the work he did
  • He was receiving SEO reports but needed help understanding what they reported, and they were not helping him.

Sam knew his online presence could serve him better.

After a call and a meeting over a coffee with Will, Sam Instructed the Wildwood Digital team to:

  • Remove the duplicate Google Business Profile and optimise Bailey Joinery's main Google Business Profile, including adding posts of past jobs, photos and a quality description appropriately describing the type of work Bailey Joinery wanted.
  • Create a stunning new website demonstrating that Bailey Joinery is the local Joiner in Harrogate using their images and team photos.
  • Add website content with on-page search engine optimisation for his local area Harrogate.

The Result

Position #2 on Google for Joiner in Harrogate in less than a Month.

Helped Bailey Joinery to grow their reviews to 7 in the first 2 months.

Built a great-looking website that has real-life examples of work done by Bailey Joinery and a team photo that helps establish Bailey Joinery as the local Joiners that you can trust.

Bailey Joinerys reviews were added to their new website helping to build trust and increase the website's conversion rate

Improved the website's GT Metrix performance and speed result from a D to an A (see results in the images above)

On the back of our success with Bailey Joiner's website, our next project is to set up Wildwood Digital CRM to help Bailey Joinery manage its leads.

What Sam Had to Say About Working With
Wildwood Digital

"Excellent experience working with Will to design my website with great results from day one!! Thankyou"

Want To See First Hand What We Do?


Watch The 8-min Video Demonstration of what we did for Norton Plumbing


You will see a video commentary detailing the strategy we used and the first steps we took to put your Norton Plumbing on the map and generate quality leads for their business. If you like what you see, simply book an appointment to find out more.

Simply enter your email and name and you will be directed to the video straight away... What could you learn?

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