Case Study for Norton Plumbing Website Build and Google My Business Optimisation

Norton Plumbing website on multiple devices

The Project

Client: Norton Plumbing

Year: 2018

Services: 5-page Website Build & Google My Business Optimisation


Alex has run a successful plumbing company in Leeds for several years. Although he managed to get enough work from advertising in local magazines and from word of mouth he was curious about how a website could help his business. Alex wanted a company that would take care of everything for him.

What Alex Had to Say About Working With
Wildwood Digital

The Result

We set a Google My Business Page up and optimized it to appear locally for his chosen search terms.

Helped Alex develop a method to gain reviews he has now over 90 reviews and counting

We built a new website with a professional and personable look that made Alex look like the local plumber to use in North Leeds. 

When Alex had received 10 reviews we placed these directly onto his website. Allowing customers to read his latest reviews directly on his website. This improved trust in him and increased his conversion rate.

Website now appears for multiple search terms at the top of Google in his area

Helped Alex to get so many leads he periodically needs to use a pop-up on his website to tell potential customers they will be placed on a waiting list. 

Where does Norton Plumbing appear? What do they look like?

Norton Plumbing's google my business page on google search engine
Norton Plumbings position on Google's Map 3 pack 16.9
Norton Plumbing Map postition in his local area

These are three screenshots taken from Google's search results page.

  • The first shows Norton Plumbings Google my business page and results when a potential customer searches for his name
    • What can customers see when they search for you? Do the results represent the quality you provide?
  • The second shows where Alex appears on his local map 3 pack.
    • Above the map area you can see local adds
    • Below the map area you can see Norton plumbing is the top organic result
  • The third shows Specialist Search Engine Optimisation software I use to see where Norton Plumbing's Google my Business page appeared on local google searches. Each circle represents results found 1km distance away from Norton Plumbings location on Google's map 3 pack which is the 3 businesses often displayed in the map area of a google search result. This is a key position for local businesses You can see an example of this along with Alex's top position in the second of the two photos on the left above.

Want To See First Hand What We Do?


Watch The 8-min Video Demonstration of what we did for Norton Plumbing


You will see a video commentary detailing the strategy we used and the first steps we took to put your Norton Plumbing on the map and generate quality leads for their business. If you like what you see, simply book an appointment to find out more.

Simply enter your email and name and you will be directed to the video straight away... What could you learn?

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