Google My Business Renames to Become Google Business Profile

Why the Change to Google Business Profile?


Google has said the reason for the name change is to keep things simple. Over the Years Google Business Profile has gone by many names, previously it was Google My Business, previous to that google places, and Google + Local there have been a few other names before these as the platform was starting out.

What does it mean now Google My Business is going away? The new change is more geared towards single listing profiles. For many small businesses, this change will make keeping up to date with your profile easier as there is no need to login to an additional app or browser to manage your google my business profile.

If you are a regular user of Google Business profile you may have noticed when you are logged in you have been able to see details about your Google Business Profile at the top of search results for some time. Here you can also make changes to your profile.

Google has said that the existing Google My Business infrastructure will transition to support larger businesses or businesses with multiple locations which will be renamed ‘Business Profile Manager’. Meaning if you have multiple locations or manage multiple profiles, as I do for my customers as an example. You will still use to the existing interface but with a few changes to come.

Some new Google Business Profile Features:


  • Claim and manage your google business profile directly in google search and maps
  • In the US and Canada, call history is being released
  • You can directly interact with customers that have messaged you directly from search and manage read receipts

How do I access Google Business Manager now?


When logged in to your google account and assuming you have already claimed your Google Business Profile, search for your business name in Google search or on Google maps or search ‘my business’.

Google Business Profile Example
Will & Matt Beedle Business and Performance Coach

Will’s Advice For Tradespeople Looking To Get Started Online

Helping Tradespeople Kickstart Their Online Journey in Digital Marketing and Websites Helping Tradespeople Kickstart Their Online Journey in Digital Marketing and Websites Introduction: In a recent conversation, Matt Beedle, a Business and Performance Coach, sat down with Will from Wildwood Digital in Leeds to delve into the challenges tradespeople face when embarking on their digital…
Read More
The importance of brand recognition

Why Brand Recognition is Crucial for Business Success

The Unseen Power of Brand Recognition In Today’s Business Landscape Brand recognition is essential for small business tradespeople, such as carpenters, plumbers, and joiners, who often face stiff competition in local areas. While most of you are well-versed in brand recognition, you may seek more advanced strategies and techniques to set your business apart. Your…
Read More
Beginners guide to internet marketing

Digital Domination: Your Budget-Friendly Blueprint For Small Business Success

Over a recent coffee chat, a good friend opened up about the challenges he faced in bringing his small carpentry business into the spotlight online. He was wrestling with the complexities of the digital marketing terrain. This inspired me to create an easy-to-understand, beginner-friendly guide to Internet marketing to help him and other small business…
Read More

Why Pre-Qualifying Leads Is the Key to Successful Business Growth

Introduction To Lead Qualification Greetings, tradespeople of all trades! From master carpenters to expert plumbers to skilled builders, we share a common ground: our small businesses, where every lead can mean a significant stride toward growth and success. Lead generation is a crucial pillar in this journey, a concept that is likely not new to…
Read More
The power of LinkedIn networking

The Power of Networking: LinkedIn Strategies for Small Businesses

A Brief Overview Of LinkedIn As A Powerful Networking Tool LinkedIn, launched in 2003, has emerged as a potent digital marketing tool for businesses of all sizes. With over 700 million users as of 2021, it offers a rich, professional audience network unrivalled by any other social media platform. Unlike other platforms focusing on personal…
Read More
Using Artificial Intelligence for small business

David vs Goliath: How AI is Helping Small Businesses Outperform Larger Ones

The Underdog’s Secret Weapon: Unleashing the Power of AI It can sometimes feel like the bigger players have it all in today’s business landscape. You may often find yourself in a never-ending uphill battle as a small business owner. But what if I told you that there’s a secret weapon that could help you stand…
Read More