carpentry business

How to Grow Your Carpentry Business Online

Tradesmen have so many online tools to create a thriving online business. Here, we’ll look at how carpenters can grow their visibility online and get their services found.

Are you a professional carpenter with a range of wood crafting services? Would you like to know quick ways to bring customers your way? This guide is for you.

In this guide, we will walk you through essential strategies that will help you:

  1. boost your online visibility,
  2. attract more clients, and
  3. enhance your brand reputation.

Let’s dive in.

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Case Study: B A Carpentry in Leeds

Look at this case study where we take B A Carpentry's website from non-existent to being the company's main source of leads & a huge moneymaker.

Hear Ben's thoughts about working with Wildwood Digital.

Build a Google Business Profile

Your Google Business Profile is the foundation of your online presence as far as attracting local area custom is concerned. And a focal point for your service updates and to show your latest projects or why your carpentry services are attractive. More importantly,

Why choose your carpentry service over a competitor also found on Google?

Creating a Google Business Profile is the first step to establishing your presence online. This free tool allows you to showcase key information about your carpentry business, such as:

  • your services,
  • location,
  • contact details,
  • opening hours.

By having a Google Business Profile, your business will appear on Google Search and Maps, providing potential clients with easy access to your information.

Key Steps to Optimise Your Google Business Profile

This is your first step towards a successful online business.

  • Claim your business listing on Google to own your local and national identity and control your business information.
  • Keep your profile updated with your location, phone number and website address. The details here need to be consistent with your other online platforms used. Do check this; don’t allow a different address across profiles like business directories and social profiles. Perhaps you’ve moved and need to update your details.
  • Ensure that all the information provided in your profile is accurate, up-to-date, and consistent with your website.

The next steps are ongoing as you grow your carpentry business. There are online tasks you must keep doing as your business grows.

  • Post to your GBP profile to show up in search results when people look for your business. A post about offers, or your latest craftsmanship, will get the attention you need.
  • Add high-quality images of your completed projects to showcase the quality of your workmanship.
  • Encourage your satisfied clients to leave positive reviews on your Google Business Profile to build trust and credibility with potential customers.

Harness the Power of Reviews

Google Business Profile Reviews

Your business’s reputation is key to attracting new customers through the use of trust. A good review inspires belief in your services and adds a bit of gloss to your image, this makes you more credible. 

Online reviews are a powerful tool for influencing consumer decisions. 

Positive reviews act as endorsements of your craftsmanship and reliability, helping build trust and confidence in your potential clients. Encourage your satisfied customers to share their experiences and leave positive reviews on platforms such as Google, Yelp, and Facebook.

How can this be achieved?

Strategies for Requesting Reviews

  • Politely ask your satisfied clients to provide feedback and leave a review after completing a successful project for them.

  • Provide clear instructions on how and where to leave reviews, making it easy for clients to follow through. Point them at your GBP page and show how easy it is to leave a review in just a few minutes.

  • Respond promptly and professionally to all reviews, whether positive or negative, to show that you value feedback and actively engage with your clients.

Showcase Your Craftsmanship - Post Lots of Photos

They say a picture is worth a thousand words, and this also applies to showcasing your carpentry skills. In fact, this sentiment holds true for any business type. Invest in high-quality professional photography of your completed projects to capture how your work and how your finished products look. 

It can make a lasting impression on potential clients.

That wonderful design for a wardrobe sought can jump out at a customer and bring that customer to your website. Visually captivating images not only highlight the quality and artistry of your work but also evoke emotions. 

This connection helps clients envision the result they can expect from your services.

Tips for Capturing Stunning Photos

  • Use natural lighting to bring out the best features of your work.

  • Showcase a variety of projects, styles, and finishes to show your versatility.

  • Consider hiring a professional photographer who specialises in architectural and interior photography to capture your work in the best light.

Show Photos of Your Carpentry Projects From Furniture to Doors to Kitchens

This is how a carpenter or joiner elevates a product portfolio. As a carpenter, your range of products goes beyond traditional services. 

So, how can you spruce up your product range?

Add in-demand wood products to your portfolio. This can help diversify your offerings and attract a wider clientele.

Check your repertoire competes well with other carpentry services. At the same time, if there is a task that captures your best skills and experience, talk more about that service. Perhaps you like a bit of woodworking wizardry and can create any shape a customer desires. This customised service had led to a lot of businesses specialising in creative woodwork.

You want the prospective customers to see a range of experience across:

  • bespoke joinery,
  • custom-made furniture,
  • timber windows and doors,
  • modern or classic staircases,
  • tailored kitchens,
  • bookcases
  • wardrobes,
  • beds,
  • gates,
  • fire surrounds,
  • bespoke storage solutions.

And that list extends further. This way, you can cater to the varying needs and preferences of potential clients.

Optimise Your Website for Enhanced Visibility: SEO Essentials

This is the biggest battle online. Who gets to be seen first in the top 5 results? Who gets to hold the number 1 spot when customers look for tailored doors and furniture?

This is where Search Engine Optimisation (SEO) enters the business plan. This also requires a knowledge of how to analyse site analytical data to pinpoint where improvements are needed. 

Examples of common areas that SEO audits discover are:

  • No mention of the search phrases used by your customers in page content.
  • The website is not optimised for search results to capture interest as customers scroll on Google i.e. poorly optimised META Titles and Descriptions for your pages.
  • Landing pages that do not capture specific products.
  • Site pages that do not display well on mobile devices.
  • Broken links and missing pages leading to 404 errors which can permanently cost you prospects.
  • Thin or low-quality content as with pages with less than 200 words of content or badly written content.
  • Poor website structure and navigation leading to frustrated viewers who then leave your site.
  • Lack of internal and external linking opportunities causing Google to struggle to index your pages. A link from a authority blog or news site says to Google that your site is worth linking to. Without links, this impedes how Google examines the authority level of your landing pages.

An optimised website for search engine optimisation (SEO) will attract organic traffic from search engines and generate leads for your carpentry business. Incorporate SEO techniques to improve your website’s visibility, search rankings, and overall online presence.

This means potential clients are more likely to find you when searching for carpentry services in your area.

Essential SEO Tasks for Carpenter Websites

Add Relevant Keywords

Incorporate relevant keywords throughout your website’s content to boost its visibility in search engine results.

Optimise Meta Tags and Descriptions

This provides concise and interesting information about your services. In search results, the META Title and Description are the first pieces of content seen by prospects. Get it right with descriptive words on your business and what’s offered. Include a phone number.

Content Is Still King 

That won’t change. The biggest influence on how well your carpentry site ranks on Google is down to your website content. The auditing of the content is referred to as on-page SEO.

This means getting useful and authority level content written for your top service landing pages and maintaining a helpful blog that answers all customer queries.

So keeping online footfall coming and bringing visitors back to your site as they like your content. An example is a page about fitted wardrobes or customised kitchenware.

This would need a dedicated page for each. This content will help you rank for search phrases looking for those items.

Build Backlinks From Reputable Websites

This means creating links from authority sites within the carpentry, trades and home improvement industry to draw new audiences. This also tells Google that you have a site worth linking to and this improves your metrics. 

We can help you build a strategy to get your site seen on popular carpentry sites such as DIY blogs, trade sites and tradesmen forums where customers get advice and ask questions.

Request a FREE consultation.


The top metrics that an SEO consultant will look at include domain authority, domain rating and trust flow. Links help improve these metrics as all three go towards influencing how well your site ranks on Google.

Integrate Social Media Profiles and Share Valuable Content

This will increase your online reach and engagement. This must be a regular weekly task to engage current and new audiences. Make use of social media groups in the right way.

For a carpentry business, post to Facebook and LinkedIn about your services and share any new pages created. Set up a Facebook page and think about using ads to bring leads.

Connect with like minds and trade groups and keep an eye out for classified ad groups in your area where you can post product web page links.

Brand recognition is essential for small business tradespeople, such as carpenters. Learn why? 

Key Takeaways on Growing Your Online Carpentry Business

  • Build a Google Business Profile to establish your credibility and make it easier for potential clients to find you.
  • Positive reviews are powerful endorsements of your craftsmanship and reliability. Ask for reviews after every job to instil trust in potential clients.
  • Add professional photography that showcases the quality and artistry of your work, creating a visual impact.
  • Expand your product portfolio to include in-demand wood products to attract a wider clientele.
  • Optimise your website through SEO techniques to enhance your online visibility and generate organic traffic.

Implement these strategies right away. You can expand your carpentry business online and pave the way for long-term success in the industry.

Want to start a carpentry website but don't know where to start? 

Chat with the Wildwood Digital team today. Request Your Free Consultation.

 

FAQs on Growing A Carpentry Business Online