Get A Great New Look And Improve Your Website Conversions
Technology changes rapidly, and those state-of-the-art Flash-driven websites of ten years ago have now been replaced by better and faster website-building technology.
SQL databases, content management systems and pay monthly eCommerce platforms have all evolved to meet the needs of demanding website owners and their customers.
If your website is still using older technology or you want to upgrade it in the looks department, then a website makeover might make much more sense than scrapping everything and starting again.
Updating your website design, layout, and content will give it a fresh look that will attract new visitors. At the same time, you can also use this opportunity to streamline the website for better usability.
Removing outdated and irrelevant information can help improve the user experience, and enhancing the search experience will make it easier for customers to search the site.
Adding new website development features or functionality to your website can help ensure visitors have a positive experience and are more likely to return.
Whether you're looking to attract new customers or keep existing ones coming back, a website makeover can be a great way to achieve your goals.
The Different Aspects Of A Website Makeover
Improved website design - A website's design is one of the first things a visitor will notice, and if it needs to be updated or up to scratch, it could be putting people off.
Updating the website design to something more modern and in line with current trends can help to give your website a fresh look and feel that visitors will appreciate.
Better website layout: The layout of your website plays a significant role in how easy it is for people to use and navigate. If the structure needs to be clearer and better thought out, it can make it easier for visitors to find what they're looking for, which could lead to them leaving without further action.
Updating the layout to something more user-friendly can improve the overall experience for visitors and make it more likely that they'll take the action you want them to.
New website content: Outdated or irrelevant content can give the impression that your website needs to be better maintained and discourage people from using it.
Adding new content can show that your website is active and up-to-date, giving visitors a reason to return. It's also an excellent opportunity to add any new features or functionality that you may have been thinking about adding.
Improved website usability: If your website is challenging to use or navigate, chances are people will only stick around for a short time. Improving your website's usability can make it more user-friendly and ensure visitors have a positive experience.
Simplifying the website's design, adding clear, concise labelling, and easy-to-use navigation are all significant factors in improving the website's functionality.
Faster website speed: Site speed matters and is essential both in retaining visitors and as a search engine ranking factor.
Improving your website's speed includes:
- Optimising images.
- Minifying javascript and CSS code.
- Using a cloud-based content delivery network.
Better website security: With hacking attempts becoming increasingly common, ensure your website is as secure as possible by keeping all software up to date and using a secure HTTPS connection. It's common for many older websites not to have a secure connection in place.
S Fearn Plumbing's website before website refresh
S Fearn Plumbing's website after website refresh
What Was The Result?
Since refreshing S Fearn Plumbings' website at the end of 2019, it has gone from strength to strength. Achieving top positions on google generating hundreds of quality leads for their business.
Research Other Businesses In Your Industry For Inspiration
As well as technological changes, your competitors have also made progress in learning how to use the internet to gain more business.
Before you launch into a new website makeover, do some homework and take the time to research and study what your competitors have done and what technologies they use.
By understanding the landscape of your industry, you can develop a unique angle that will make your business stand out.
A few minutes browsing your competitors' websites' can yield a great deal of information about the processes and techniques they use to create better customer journeys.
This research can also give you inspiration for social media marketing campaigns, product development, and customer acquisition strategies. Look at their websites, social media accounts, and marketing materials.
- What are they doing well?
- What could they improve?
- How could you do things differently?
Once you understand your competition well, you're ready to start developing your unique ideas. Whether it's a new take on an existing product or a new concept, make sure your business puts its unique selling proposition front and centre.
You can set your business up for success with the right mix of research and inspiration.
Create A List Of Goals For Your Website Redesign
Have a clear vision for what you want to achieve; otherwise, you could end up with a website that doesn't meet your needs or expectations.
Whatever your goals and ambitions, any new redesign must not worsen the conversion rate, so if you can do A/B testing before making changes live, that is always a great strategy.
To help you create a successful website redesign, I've put together a list of goals that you should consider:
Increase website traffic: One of the most common goals for a website redesign is increasing traffic. Several ways to do this include:
- Optimising your website for search engines.
- Creating compelling content.
- Improving your social media presence.
Boost conversions and sales: If you're running an online business, chances are you want to increase conversions and sales. To do this, you'll need to ensure your website is user-friendly and easy to navigate. You should also make it easy for visitors to find the information they want.
Enhance customer satisfaction: Another critical goal for many website redesigns is to improve customer satisfaction. Keep your website up-to-date with industry trends, offering helpful and accurate information and providing an overall positive user experience.
Build brand awareness: A website redesign can also effectively build brand awareness for your business by incorporating your brand identity into the design of your website, using high-quality visuals, and creating consistent messages across all channels.
Save time and money: Finally, another important goal for a website redesign is to save time and money by streamlining processes, automating tasks, and eliminating unnecessary features or content.
Start with a clear vision, no matter what goals you have for your website redesign.
Choose The Right Web Design Company
There are many website design companies, so narrow down your choices by answering these questions:
- What is your web design budget?
- What are your website design needs?
- Do you need a simple website or a more complex website?
When looking for a web design company or agency to help with your website redesign, do your due diligence and choose one that will understand your unique needs and requirements.
Experience: Look for a website design company that has experience in designing websites for businesses in your industry, ensuring they have the necessary knowledge and expertise to create a website that meets your needs.
Reputation: Check out the website design company's portfolio and read online reviews to understand their standing. You want to work with a company with a proven track record of designing high-quality websites.
Cost: Get quotes from several website design companies to compare prices. Be sure to ask about any hidden fees or additional charges that may be associated with the project.
Communication: Make sure you choose a website design company with which you feel comfortable communicating. You should be able to share your ideas and vision for the website quickly, and they should understand your needs and requirements.
Work With Your New Website Design Team
Defining the project's scope will help prevent budget overrun and ensure you deliver the project on time. A project scope does not have to be complicated. A simple one-page document detailing the main features will usually suffice.
- Your website's goals and objectives.
- Your target audience.
- Your website's content and features.
- Your website's overall look and feel.
- Your website's navigational structure.
- The timeline for the website redesign project.
- The budget for the website redesign project.
Website launch can be a daunting task. There are many moving parts, and it's easy to forget something important amid all the excitement. By defining the project scope, you'll be able to set realistic expectations and avoid any potential launch problems.
A website redesign can be a big project, but it can be manageable. By taking the time to assess your current site, get inspiration from other businesses in your industry, and set some goals for your new website, you can ensure that the process runs smoothly from start to finish.
When you work with a web design company that fits your budget and meets your needs, you'll end up with a website that looks great and helps you achieve your business goals.
Ready to get started on a website redesign? Contact us, and we'll help you every step of the way.
