Will’s Advice For Tradespeople Looking To Get Started Online

1. Understanding the Pain Points of Tradespeople: Will shares his opinion on the biggest challenge for tradespeople when starting their online journey is time. Tradespeople often find it difficult to allocate time for building and maintaining an online presence. Meaning, even if tradespeople knew exactly what to do they still wouldn't have the time do it.

2. Avoiding Common Website Mistakes: Tradespeople commonly make the mistake of not catering to their target audience's needs. It could be attempting to appear larger than they are.

It's essential to create a website that resonates with potential customers.

3. Standing Out Online: To stand out in the crowded digital space, tradespeople should:

• Personalize their website with an 'About Us' section and showcase team and premises photos.
• Prioritize customer-centric content, answering common questions about their services.
• Utilize case studies and project photos to demonstrate expertise.
• Leverage social media platforms and actively engage with local communities.

4. Cost-Effective Digital Marketing: Contrary to the belief that websites and digital marketing are expensive, tradespeople can start for free by setting up a Google Business profile. Investing in a custom domain name for as little as £10 is highly recommended.

Here's a link to a case study from Wildwood Digital on how we grew a Carpenter's website from none existent to a lead generation magnet that is their main source of leads:

https://wildwooddigital.co.uk/case-study-how-we-built-a-carpentry-website-that-earns-money/

5. Tracking Online Success: Tradespeople can track the success of their online presence by simply asking customers how they found their business. Website forms and CRM systems can help in-depth lead tracking for those looking to take it more seriously.

6. Website Load Time and SEO: Website load time matters as it impacts user experience. SEO (Search Engine Optimization) is vital for local trades businesses as it improves online visibility and helps potential customers find them easily.

Read this supporting case study showing how we improved the SEO of Pro Arb Machinery and made their website dominant one in their industry:

https://wildwooddigital.co.uk/proarb-case-study/

7. Email Marketing for Small Businesses: Email newsletters are not right for every business, however, Implementing email marketing campaigns such as annual reminders for say an annual hedge trip, plumbers boiler servicing or electrical PAT testing can be highly effective for tradespeople. Sending annual reminders to customers for regular services can help maintain a steady stream of business.

8. Future Trends: Tradespeople can look forward to using AI to enhance customer experiences and save time. AI can automate tasks like answering reviews or commonly asked questions.

9. Where to Find More Information: For those seeking further guidance on starting their online journey, Wildwood Digital's website (https://wildwooddigital.co.uk) offers valuable resources and information.

Conclusion: Getting started with digital marketing and websites doesn't have to be daunting for tradespeople. By addressing common challenges, avoiding mistakes, and embracing cost-effective strategies, they can build a strong online presence to attract and serve more customers in the digital age. Will and Wildwood Digital provide valuable insights and resources to help tradespeople on their journey to success.