Case Study - How We Built A Profitable Plumbers Website For S Fearn Plumbing & Heating in Leeds

S Fearn Plumbing & Heating were already known in Leeds as a reputable Plumber.

They asked us to help them grow their new air source heat pump installation service and increase the number of boiler installs/ repairs and services they do across Leeds.

Steve at S Fearn was given a road map that showed how we'd start with an audit of his site to see where changes would improve the rankings of his pages. The target pages were needing to be found for local boiler and heat pump searches from homeowners wanting to find out more or book an appointment.

From March 2024

S Fearn wanted to target air source heat pump searches in Leeds from homeowners on Google. As the ranking were not too great, we created a content plan to build blogs and links to push S Fearn's ranking into the top 5 for 'heat pump' searches across Leeds. During the next few months, we pushed S Fearn into the top 5 positions on Google for air source heat pump related searches.

By March 2025

Between August 2024 and March 2025, We had cracked it, gaining position #1 on google for the search term air source heat pumps in Leeds and many other high rankings for related and other important keywords. We reported significant changes in S Fearn's traffic volume on his website and Steve and his team were delighted to see this turn into inquiries and money in their pocket.

Our combination of local SEO, informative blog posts and targeted inbound links consistently improved the rankings of https://sfearnplumbing.co.uk and brought more customers asking for a new heat pump or a new boiler via the web site and over the phone to S Fearn.