Case Study – How We Helped NDS Electrical Achieve Outstanding Online Results
in Wakefield

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The Project
Client: NDS Electrical

Year: 2024 - 2026

Services: NDS Electrical Services, a trusted name in Wakefield, sought growth through an improved online presence. They approached Wildwood Digital to dominate local searches, showcase their expertise in electric gate installation, and increase website conversions.

Website: https://ndselectricalservices.co.uk/

Team of Electrician in Wakefield at NDS Electrical and Security

Summary

How We Got NDS Electrical to #1 on Google for Electricians in Wakefield

The Challenge

NDS Electrical came to us in a unique position. Unlike many of our clients who desperately needed more work, they were already busy with their existing electrical services. However, they had a specific goal: they wanted to do more of the projects they actually enjoyed - electric gate installations.

The challenge wasn't generating any leads - it was generating the right leads.

What NDS Electrical Wanted

  • Build an online presence from scratch (they had no website)
  • Attract customers specifically interested in electric gate installations
  • Position themselves as Wakefield's go-to electrical experts
  • Future-proof their business with a steady stream of quality enquiries

 

The Strategy

1. Local SEO Domination
We knew that ranking for "electricians in Wakefield" would establish credibility and catch people at the beginning of their search journey.

2. Niche Authority Building
Rather than competing with every electrician in Yorkshire, we focused heavily on electric gate services - a specialised, high-value service with less competition.

3. Geographic Targeting
We built content and optimisation around Wakefield and surrounding areas where NDS wanted to work.

The Result

#1 Ranking for Electric Gates Services
Top position for their most wanted service generating exactly the type of leads they were after.

#3 Position for "Electricians in Wakefield"
Dominating the most competitive local search term brought a massive increase in brand visibility across the region.

Consistent Top 2 Rankings
Holding positions 1-2 for multiple electric gate installation terms built authority in their chosen niche.

See the Website
NDS electrical website growth over the years

Online Result

We gained some great positions

Look here to see the positions gained on Googles search engine results page

NDS Electrical Positions Jan 26
NDS Electrical 2025 results

The Results

From the 1st of Jan 2025 to the first of Jan 26 you can see this has resulted in 1600 visitors to their website with 0 ad spend, all organic traffic.

What matters... The Leads

Website traffic is great, but, what really matters is the actual leads generated. Here you can see NDS Electrical's website generated 276 calls and 57 form fills. These are all tracked and managed in NDS Electrical's lead management system.

Inquiries and their source

The Takeaway

Why This Worked

Local Authority

By dominating the general "electricians" search, we established NDS as a trusted local business.

Niche Focus

Specialising in electric gates content meant less competition and more qualified leads.

Future-Proofing

Even though they didn't "need" the website initially, it's now their biggest lead generator for premium projects.

Sometimes the best SEO strategy isn't about getting more customers - it's about getting the right customers. NDS Electrical now spends their time on the projects they enjoy most, rather than just taking whatever work comes through the door.

See the Website
Row wavy Shape Decorative svg added to top

Want To See First Hand What We Do?

Watch The 8-min Video Demonstration

You will see live examples of the strategy we use and the first steps we take to put your business on the map and generate your business quality leads. If you like what you see, simply book an appointment to find out more.

Simply enter your email and name and you will be directed to the video straight away... What could you learn?

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